Product-Based Versus Service- Based Business 2021

I started my own business in 2018.

I always knew that I wanted to start my own business, for many reasons.

In the beginning, I had many ideas but I didn’t know what I wanted to do.

One thing I knew for sure, I knew my business would involve me making money and helping people.

That is all I knew.

When I thought about the things that I was good at, every idea included me providing a service.

At the time, my thoughts were I am good at cooking and I am good at helping people.

At that moment, I decided that I would start a cooking business.

The Stand, the mobile food cart I founded in 2018. At The Stand, I provide the service of cooking food for my customers!

When starting a business, there are 3 types of businesses you can start.

You can have

  1. A service-based business. Which is a business that you create to sale your personal skills or knowledge.

I am skilled at cooking, so I started a business doing just that.

I went to school to learn how to help people identify their challenges to reach their goals. I now have a business doing that!

  • A product-based business.  A product-based business is when you sale a product to people for money.

You are not selling the service, you are selling the product itself.

For example, Apple has the product phones. Nike has sneakers. They have products.

  • A mixture of both. A business that provides a service and also has a product.

I am noticing that a lot of service-based business are going this route. Even myself, if you check out my store on my website, I have a few products their for sale.

I also like to think of Chic Fil A. You know they sell chicken but we also go there for that good customer service, and I know that I am not the only one that gets mad if Chic Fil A does not meet the standard of customer service that we are use to.

Whatever journey you decide to go on, you have to know that each journey has its strengths and weaknesses. I share few below.

When it comes to starting a business where you are providing a service, here are some strengths that I recognized

  • Low start up cost.

With my coaching business it didn’t cost me anything. My education was expensive but I didn’t know I wanted to be a “coach” when I was going to school for Social Work.   With my mobile food cart, I paid less than $10,000, and made my money back in 60 days. Great investment!

  • You directly get to see the impact you create

You get to see the smile on my customer faces. You get to see the needs of the community you serve. You get to see the beauty you create, the problems you solve, the lives that you change, directly.

I would say the weaknesses include

  • Its A LOT of WORK!

If you don’t do it then it won’t get done. Everything is on you. Don’t get me wrong, their systems that you can put in place that can support you in making your job easier, but at the end of the day it is all on you!

  • Hard to scale

When you are providing a business it’s hard to scale (grow) your business, especially as a service provider who is hands on and passionate about what you do. It requires a different level of thinking and different set of actions.

  • Unpredictable Cash Flow

Depending on the industry you are in the money could be funny in some months. Don’t be scared. Plan accordingly.

  • Always doing for others

You find yourself always doing for other. You provide a service, that’s what we do right. Well sometimes people get burnt out from serving. Sometime you have to take time to serve yourself.

The pros of having a product-based business

  • Ability to scale

You can grow your business more easily because you are selling a product. Once you have a prototype, you can just keep selling it, making sure the quality is the same.

Some cons that are I would say are associated with having a product based business are

  • Upfront investment

You need to pay for the product up front and you don’t know if the people will buy. That’s is a pretty big risk. Right? Do your research you will be okay.

  • Vendors

Most people tell me that finding a reputable vendor is challenging. Sometimes prices go up, packages get delayed, communication is a barrier. Finding and dealing with vendors can be a lot.

  • Customers

Customers can be a pain. Some of you probably chose this business model because you like money don’t really want to deal with customers and people like that. Well some things you just can’t get around. Customers can be crazy but you treat them right and they will treat you better.

If you are going to be a business that provides a service and offers a product, I would honestly say conquer one beast before moving to the next.

I am learning that now. And as I am conquering one beast, it is all starting to come together!

If you are starting your own business, I would love to know more about the journey you are deciding to take below. What is the name of your business? Do you provide a service or offer a product?

Alright now,

Talk to you soon!

4 Ways to Financially Prepare for 2021

Happy Monday!

As I reflect on my financial goals

Where I came from, where I am currently, where I want to go.

I can honestly say that I see a lot of growth.

I came a long way!

One of the major realizations that I have had is that managing and growing your finances is all about your mindset.

You really have to go from a mindset of poverty, lack, and instant gratification to a mindset of wealth, abundance, and patience, especially when you come from where I come from.

This journey is easier said than done.

Most people who are mentally living in a state of poverty are

  1. okay with it  
  2. don’t even realize they living in it

Managing and growing your finances is also about ACTION!

Continue reading “4 Ways to Financially Prepare for 2021”

How A Moms Vision Can Save Her Child(ren)

For the last two days we have been sculpting the answers to the following questions:

  1. What is your mission for your life?
  2. What is your vision for your life?

Your response to those two questions will support you in living in your purpose!

If you have not read the last 2 articles, please do so, after you get done reading this post.

Let’s get into it.

Continue reading “How A Moms Vision Can Save Her Child(ren)”

How to Reduce Your Anxiety in Your New Online Business

Hey Boss Momma!

If you are a aspiring boss momma who is developing an online business or you may already show up in this space, the following thought processes and steps that I decided to take in developing my business this week may be helpful to you!

So keep reading!

This week in my business I made some BIG decisions.

Some BIG decisions that I am proud of!

I told you already in the last post that I decided to choose my niche.

Lol was a big deal for ME.

I already thought about changing it again yesterday.

I found myself saying,

 “Antinette you should focus on women. You don’t want to leave out the women who don’t have kids.”

I had to tell myself,

“Shut up! I said what I said.”

In my Nene Leakes voice.

I am focusing on MOMS who are ready to start their own business or take on leadership roles in their personal and professional life.

When you are starting your own business you have to make a decision.

There are going to be many roads that you can go down.

Choose 1. Dominate that field and then move forward if you so choose.

This week I also been focused on STRATEGY!

When you make a decision, you then have to come up with your strategy.

Because I am developing a life that I do not have to vacation from, I have to engage in work that I love so it doesn’t have to feel like work. If that makes sense.

This week, I have been developing a strategy that I will be able to implement for the long haul.

We only have 24 hours in a day.

Half of my day I already have commitments.

I am a stay at home mom, girlfriend, teacher, entrepreneur, maid, cook, and more.

I can’t be out here doing too much.

That is how people get burnt out.

The last couple of weeks I was producing major content

And it felt good, but I knew that although I liked what I was doing, I would not be able to keep that up longterm.

Then my weekly reading confirmed it.

The theme: “My strategy will reduce my anxiety”. This was a call to look at my strategy, because honestly my anxiety was on the rise.

So I been focused.

I been focused on 2 things, but before I get into it

Ask Yourself, “The way I am working right now. Will this be effective in the long run?”

If you answer was NO to the question above, focus on the following 2 questions.

  1. What is the ultimate goal that I am working toward right now?

The Ultimate Goal that I am working toward right now, in my career, is getting paid to create value online.

2. How can I easily show up in this space?

When I reflected on how I can easily show up in this space, I thought about

  1.  what it is that I love to do
  • It was clear that I loved writing. There are times when I am recording my podcast or doing something else that has nothing to do with writing, and I find myself wishing that I am writing. I like to write. That comes easy to me.
  • I love blogging as well. When it comes to showing up easily, I thought about how  by me narrowing my audience, I would be able to  expanded my message by talking to a particular group of people. Also blogging will help me to be naturally consistent. Consistency is key online.

2. what I like doing

  • I like the podcast. I like the blog and the podcast because I can show up crusty and/or musty and no one knows or cares lol.

3. what is stressing me out

  • What was stressing me, was trying to combine all this together. My strategy was all wrong as it pertains to showing up in this online space.
  • Also, I didn’t have my target audience down so it was hard for me to develop my message and be clear with who I am talking to. I was clear on what but not on who!

Today though I came up with an online strategy that will support me in reaching my business goals! My strategy is way more specific but the following sums it up

Moving forward:

  1. My central form of communication will be my blog. It just makes sense. I literally wrote this in less than an hour. I love writing. And after writing my book, I see myself doing more of it. In many forms. Also, the numbers are a motivating factor. Yall be tuned in! Thank you!

Your Take Away: Choose 1 way to dominate in this online space. Are you a blogger, vlogger, social media influencer.

2. My podcast & YouTube Channel topics that I choose will piggyback off what I am talking about on my blog for the week.

Your Take Away: If you choose to be apart of other platforms reuse the content from your main choice of communication. This way you don’t have to recreate content all the time.

3. The goal of my social media moving forward is to engage with my community, direct community to my website and to sale my products.

Your Take Away: Knowing your goals, help you to create objectives that will support you in getting closer to your goal

This week’s realizations, are really going to help me develop clearer messaging, reach my target audience and customer, and reach other business goals.

I hope you can use the above tips on your journey in developing your online business.

If you want support developing in developing and achieving your business goals, I encourage you to schedule your clarity session today!

The link is below:

https://app.acuityscheduling.com/schedule.php?owner=19282386&appointmentType=17629342

The 4 Strategies You Need to Add to Your Goal Planning Process!

Hey Developers!

Happy Wednesday!

I hope this week is treating you well!

On this lovely Wednesday, I wanted to share with you 4 strategies that you MUST implement in your GOAL PLANNING process right now to ensure that you bring what it is that you envision into fruition!

Strategy #1 “Your Goal must be declared in PEACE”

One of thing that you must understand is that our natural state is PEACE. Anything decision that we make not based on the foundation of PEACE was not made by us but by that emotional trigger.

For example, you have Kareem and Malcolm who are both “smokers”.

Kareem has been considering quitting smoking for about a month now. He went from smoking 5 cigarettes a day and now down to one cigarette a day. He decides that today is the day he will quit.

Malcolm is a smoker as well. Malcolm is up late night watching television and he sees a commercial taking about the negative affects of smoking. He decides to stop smoking right then and there.

Who do you think will have better chance of not picking up at a pack of cigarettes again?

My money is on Kareem. He decision was made in overtime, with thought, and while he was at PEACE.

Malcolm decided to quit smoking based off of his emotions that were triggered by a commercial. Normally decisions/goals made when emotionally triggered do not last.

Strategy #2 “Your Goal must be in harmony with others “

Listen, I know what it is like, to want to make it to the “top” so you can sh** on the people who did not believe in you. I am human. I have my list lol. However, your goal cannot be based selfishly on the well being of you and only your come up.

Your goal cannot be founded upon hate, fear, desperation, manipulation if your goal to have longevity.

I am the founder of 2 business right now. The Stand and Antinette Develops. The purposes of my business are to make money, however, more importantly I want to create jobs, fund opportunities, make dreams come true.

How do others benefit from your dream?

Strategy #3 “You must make time to act on the success of others “

It is a must that you help others reach their success. We cannot have a crab in a barrel mentality and think that we are going to reach the goals that we set for ourselves. I believe this strategy is my favorite. I love it so much I made a business out of it.

I do not believe that by helping your light to shine, I am somehow dimming my own. That is a poor mans thinking and she is not poor!

There has been plenty of times while I am helping someone else WIN I meet someone who can get me a few steps closer to my goal.

If you want to WIN. Help others WIN!

Strategy #4 “You must expect it to happen”

This strategy seems easy but it is HARD! If you come from where I come from. You have experienced things not working out for you, more often than NOT. If you want to manifest your ideal life, you have to expect that you ideal life is going to happen. It is not your place to worry about how it is going to happen or when it is going to happen. Just focus on the fact that it is going to happen for you. God wouldn’t place a vision in you  that you were not able to manifest!

I hope you enjoyed this weeks message!

I need your help!

Please help me reach my goal of getting 100 subscribers by 4/30/2020!

That is literally tomorrow! As of 4/28/2020 at 8:27am I have 82 subscribers. I need 18 more!

If you enjoy ingesting video content created to support you reaching your goals and staying motivated, JOIN MY ARMY!

Much love!

Until next time…..

The Business Plan: The Foundation to Your Success

Hey Developers,

Last week, I finally did a thing!

I engaged in my 1st interview for my Youtube channel “Antinette Develops”.

Antinette Develops is a channel dedicated to supporting the mind, body, and soul of every individuals so that they can be successful in their business and personal lives.

I have been wanting to add interviews to my channel for so long, but I did not due to FEAR.

Not knowing how it would turn out.

Not having all the tools I felt I needed to move forward.

Well that is dead!

No longer will I continue to make moves based out of FEAR.

Elevation requires separation from the old person that you use to be so that I can be the person God called me to be.

Below I share with you my Interview with Danya Woods, CEO of “So You Need A Tutor?”

Danya Tiara Woods is a motivated servant enhancing the lives of today’s youth through education, community outreach and mentorship. Serving as an educator and a member of her school’s leadership team, she supplements her expertise with hands-on, interactive activities that are both engaging and educational. Danya successfully owns and operates a tutoring company, So… You Need a Tutor?, LLC spanning across Delaware’s New Castle County. She employs a team of passionate, professional and patient educators and administrators who build confidence and independence in each K-6th grade student.

She is currently pursuing a Doctorate of Education in Educational Leadership from Wilmington University and is a proud member of the illustrious Delta Sigma Theta Sorority, Incorporated.

Danya’s strong family ties, tenacity to be successful and willingness to serve others have sustained her through challenging times. These traits will continue to make a way for her as she strives to impact society by living a life that testifies to the notion that the sky truly is the limit.

About Antinette Develops

Antinette Develops is a brand that is dedicated to developing the mind, body, and soul of every individual so that they can be successful in business and their personal lives.

We fulfill our mission by

1. Creating valuable content

2. Facilitate workshops

3. Hosting events

4. Coaching (Individual or Group)

That teach skills and strategies that support our people in developing healthy habits, developing peace in their life increasing their finances reaching their goals goals If you are struggling with any of these components in your life Please visit Antinettedevelops.com to schedule your free growth session today! If you are looking to partner in other ways please email tgn@antinettedevelops.com Thank you

The following interview is FIRE and I encourage you to watch it in its entirety. I do not want you to miss a thing that she says.

Please subscribe to my YouTube channel while you are there. Every Monday at 9 am a new video will be posted that will support you in reaching your goals.

Much Love. Until Next time

Entrepreneurship is Freedom

Being an entrepreneur means many things to me, but most importantly, I equate entrepreneurship with FREEDOM.

Happy Monday!

Entrepreneurship is Freedom

Being an entrepreneur means many things to me, but most importantly, I equate entrepreneurship with FREEDOM.

Happy Monday!

Soooooo….

I have always been passionate about ENTREPRENEURSHIP and BUSINESS.

I enjoy it so much that I quit my 9-5 in November of 2019, to become a full time entrepreneur!

I wanted to control my time, my money, and my lifestyle.

I wanted to be in 100% control of me and I believed entrepreneurship could get me there.

Matter of fact, I knew it could, So I QUIT!

However, I realized when making the leap, that I wasn’t alone when it came to envisioning a life of freedom, and being my own BOSS.

There were and are many people who shared with me that they wanted to be their own boss and control their own time but they were too scared to take the LEAP!

Now, I am not judging anyone, because taking the LEAP is hard work, believe me, I know.

However, being scared is an excuse and that FEAR is preventing you from living in your greatness!

The last few days I have been meditating on personal stories that I can share with you that will MOTIVATE, INSPIRE, and ENCOURAGE you to take the LEAP, if you haven’t done so already!

I am not saying that you should or have to QUIT, like I did.

What I am saying, is that you should not give up on your vision of being your own BOSS!

You can do it!

Put a plan in place and get it done!

Over the next few weeks, I will be sharing my entrepreneurial journey with you.

From the beginning to the end.

It is my hope that by the end of our time together. You decide to take the LEAP, if god put it on your heart to do so.

You can be anything you want to BE!

You have greatness within YOU!

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