Hey Boss Friend,
It has been a minute since I actually sat down and wrote you!
I have been putting so much time into developing other parts of this brand that I have not been able to do what I love the most.
And that is write.
The last couple of weeks have been enlightening and I am making some big decisions regarding my brand and my voice.
There will be some revamps coming soon to my website and I am truly excited about my present and especially for 2021.
Here is a heads up!
Beginning today, you will begin to see my content change!
I finally decided to do something that I have been resisting for 2 years and that is choosing a “niche”.
If you have been following me for a while, you know that this has been a real struggle for me.
I struggle because I do not want to leave anyone out.
However, I am pass that!
Since I have been seriously focusing only on this business for the last couple of months, I have realized that I will be burnt out if I don’t focus on one group of people to develop and build up.
As I began to think about who and what I want to focus on, I began to think about me and my life and what would be “easy”.
When I say “easy” I don’t mean without challenge, but “easy” to incorporate with my lifestyle.
I want my brand to represent me fully and I do not want to do or be too much outside of myself to attract my tribe.
Because I am building a virtual business, I realize that I have to create content that speaks to a particular group of people.
Sombody.
There are 7.59 billion people in the world.
There are 3.81 billion people on social media.
Me trying to speak to everyone just isn’t effective for what it is I want to achieve in this online space.
After much thought and reflection.
Here is who I chose
MOMS
Yes MOMS
It makes perfect sense.
As a mom myself, with a special needs child, a homeschool teacher to two, and a girlfriend, founder of 2 businesses, times get tough.
I want to speak more to my experience as that.
I want to create a space where I can share my journey regarding my personal life, relationship(s), parenting, entrepreneurship, and a little bit of Tarot lol.
Now that I know who and what I am going to focus on.
Moving forward when I go live, I know exactly who I am speaking to.
When I write my blog, I know exactly who I want to read my content.
I am currently working on an online course and “niching down” has helped me to find my voice as it pertains creating that.
I have truly saw the value in “niching down” so far.
Because some of you have been rocking with me for a while, I wanted to make this announcement, that I am evolving.
I love you all and stay true
To you!