The Importance of Identifying Your Niche in Business

Hey Developer!

Happy Friday!

This week I wanted to talk to you about a decision that I decided to make in my business.

 I appreciate your support, and I want to keep you aware of the changes that occur, as they occur, because I appreciate you!

For the last year, I have been meditating on who it is that I want to serve through TGN Development Company.

Although, I am passionate about everyone, and I truly want to see everyone WIN, I now understand the importance of identifying your customer profile in business.  

My major struggle I had with this process was that I felt like by choosing a niche, I was going to leave people out. I thought of it like I would be excluding people from my services. Now I know that it does not have to be that way.

If you remember, last year, I could not choose one “niche”, so I picked three:

Youth. Parents. Human Service Professionals

I believe that the 3 groups above are the glue that hold society together.

After operating under that business model for a year, I see why it is not best practice.

The main challenge that I noticed was operating in that manner made it difficult for me to identify and speak to my customer of one. Since I could not identify and speak to my customer of one, it was difficult for me to create content, create products, and get to know my customer.

After much thought, consideration, and prayer, I have decided that moving forward, I would like to begin fully focusing on Human Service Professionals.

Why you ask?

  1. I can still support intervene in the lives of the 3 groups that I care about the most
  2. Human Service Professionals have the ability to pay for my services.
  3. My educational background. I graduated in 2012 with my Bachelors in Social Work and continued my education receiving my Masters in Administration of Human Services
  4. My experiences. I get into my experiences in the video below. I encourage you to watch the video in its entirety and please press the subscribe button while you are there!

I am still deciding the ways in which I am going to be able to make the most impact in this industry, however, I envision supporting Human Service Professionals in

  • Implementing best practices
  • Obtaining raises
  • Obtaining leadership positions
  • Starting their own side hustles

I am truly excited for this journey!

If you support my brand and my content, can you please spend 5 minutes to complete the survey below:

I have a question for you…okay 2 questions:

  1. How did you decide the population/niche you were going to focus on to serve?
  2. Was the process of choosing challenging for you?

Watch the video below to watch the latest video on my YouTube channel “Antinette Develops”.Please subscribe NOW!

More Updates

Every Monday a new episode of Transformational Conversations with Antinette is posted on my YouTube Channel. We have a new guest who shares a transformational story or skill that will support you in making transformations in your life.

Every Wednesday, I post a video on my YouTube channel that will support you in elevating in your personal life and/or career.

Every Friday, I will release a new blog post that will support you in elevating in your personal life and/or career.



Antinette Develops is an organization that is dedicated to developing the mind, body, and soul of every Human Service Professional we come in contact with so that they can achieve success in their careers and personal life

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Until next time…